Author: Al Ries, Jack Trout
Translator: Soo-jeong Lee
Publisher: Business Map
Hardcover | 240 pages | 223*152mm
|Important! Please read before you order!|
|>>>This book is written in Korean.|
About This Book
From Library Journal
Ries and Trout, authors of some of the most popular titles in marketing published during the last decade, continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy. The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the "22 Laws." Each law is presented with illustrations of how it works based on actual companies and their marketing strategies. For example, the "Law of Focus" states that the most powerful concept in marketing is "owning" a word in the prospect's mind, such as Crest's owning cavities and Nordstrom's owning service. The book is fun to read, contains solid information, and should be acquired by all public and business school libraries.
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