New Releases
Books in Korean
Books in English
Bilingual Books (English-Korean)
Languages
Korean Magazine
Movies - DVDs
Music - CDs
Gift Items

The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing
Item#: 8962600560
Regular price: $22.64
Sale price: $19.24

Product Description
Korean Title: "Marketing" Bulbyeon-eui Beopchik
Author: Al Ries, Jack Trout
Translator: Soo-jeong Lee
Publisher: Business Map
Hardcover | 240 pages | 223*152mm

Important! Please read before you order!
>>>This book is written in Korean.

About This Book

From Library Journal
Ries and Trout, authors of some of the most popular titles in marketing published during the last decade, continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy. The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the "22 Laws." Each law is presented with illustrations of how it works based on actual companies and their marketing strategies. For example, the "Law of Focus" states that the most powerful concept in marketing is "owning" a word in the prospect's mind, such as Crest's owning cavities and Nordstrom's owning service. The book is fun to read, contains solid information, and should be acquired by all public and business school libraries.

Availability: Usually ships in 5~10 business days.

Can't find what you're looking for? Email your inquiry to hanbooks@opes.net
Special discounts are available for volume orders of $500 or more from bookstores & libraries. For details,
please visit our Wholesale Program Page.
For general information about us and our store policies,
please visit our Help Page.
Privacy Notice
Copyright 2001-2015 HanBooks.com. All Rights Reserved.