Author: Malcolm Gladwell
Translator: Moo-yeol Lee
349 pages | 223*152mm
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About This Book
How do we make decisions--good and bad--and why are some people so much better
at it than others? Thats the question Malcolm Gladwell asks and answers in the
follow-up to his huge bestseller, The Tipping Point. Utilizing case studies as
diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell
reveals that what we think of as decisions made in the blink of an eye are much
more complicated than assumed. Drawing on cutting-edge neuroscience and
psychology, he shows how the difference between good decision-making and bad has
nothing to do with how much information we can process quickly, but on the few
particular details on which we focus. Leaping boldly from example to example,
displaying all of the brilliance that made The Tipping Point a classic, Gladwell
reveals how we can become better decision makers--in our homes, our offices, and
in everyday life. The result is a book that is surprising and transforming.
Never again will you think about thinking the same way.
About The Author
Malcolm Gladwell is a staff writer for The New Yorker. He was formerly a business and science reporter at the Washington Post.
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