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Blink: The Power of Thinking Without Thinking
Blink: The Power of Thinking Without Thinking
Blink: The Power of Thinking Without Thinking
Item#: 9788950964610
Regular price: $28.30
Sale price: $24.05

Product Description
Korean Title: "Blink" - Cheot I-cho-eui Him
Author: Malcolm Gladwell
Translator: Moo-yeol Lee
Publisher: Book21
349 pages | 223*152mm

Important! Please read before you order!
>>>This book is written in Korean only.

About This Book

How do we make decisions--good and bad--and why are some people so much better at it than others? Thats the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers--in our homes, our offices, and in everyday life. The result is a book that is surprising and transforming. Never again will you think about thinking the same way.

About The Author

Malcolm Gladwell is a staff writer for The New Yorker. He was formerly a business and science reporter at the Washington Post.


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