Author: Martin Lindstrom
Translator: Se-yeon Park
Publisher: Woongjin.com
400 pages | 223*152mm
| Important! Please read before you order! |
| >>>This book is written in Korean. |
About This Book
Foreword by Morgan Spurlock
From the bestselling author of Buyology comes a shocking insider¡¯s look
at how today¡¯s global giants conspire to obscure the truth and
manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the
branding wars for over twenty years. Here, he turns the spotlight on his
own industry, drawing on all he has witnessed behind closed doors,
exposing for the first time the full extent of the psychological tricks
and traps that companies devise to win our hard-earned dollars.
Picking up from where Vance Packard's bestselling classic, The Hidden
Persuaders, left off more than half-a-century ago, Lindstrom reveals:
- New findings that reveal how advertisers and marketers intentionally
target children at an alarmingly young age ? starting when they are
still in the womb!
- Shocking results of an fMRI study which uncovered what heterosexual
men really think about when they see sexually provocative advertising
(hint: it isn¡¯t their girlfriends).
- How marketers and retailers stoke the flames of public panic and
capitalize on paranoia over global contagions, extreme weather events,
and food contamination scares.
- The first ever neuroscientific evidence proving how addicted we all
are to our iPhones and our Blackberry¡¯s (and the shocking reality of
cell phone addiction - it can be harder to shake than addictions to
drugs and alcohol).
- How companies of all stripes are secretly mining our digital
footprints to uncover some of the most intimate details of our private
lives, then using that information to target us with ads and offers
¡®perfectly tailored¡¯ to our psychological profiles.
- How certain companies, like the maker of one popular lip balm,
purposely adjust their formulas in order to make their products
chemically addictive.
- What a 3-month long guerilla marketing experiment, conducted
specifically for this book, tells us about the most powerful hidden
persuader of them all.
- And much, much more.
This searing expose introduces a new class of tricks, techniques, and
seductions ? the Hidden Persuaders of the 21st century- and shows why
they are more insidious and pervasive than ever.
Availability: Usually ships in 5~10 business days.
 | |||||||||
 |
| ||||||||
Can't
find what you're looking for?
