Author: Michael Levine
Translator: Min-ju Kim, Young-sook Lee
Publisher: Heureum
200 pages | 210*148mm
| Important! Please read before you order! |
| >>>This book is written in Korean. |
About This Book
How the Smallest Remedies Reap the Biggest Rewards
A wise and practical book that helps business managers achieve ultimate
success by identifying and rectifying the small problems - the "broken
windows" - that can and will sink your business. Social psychologists
and law enforcement officials agree: If a window in a building is broken
and left in its ruined state, the rest of the windows will soon be
shattered, and the neighborhood will subsequently go downhill. According
to business author Michael Levine, this same notion can be applied to
the world of business. In BROKEN WINDOWS, BROKEN BUSINESS, Levine guides
readers through his premise that all big dilemmas in business stem from
lack of attention to small details. Using dozens of corporate "broken
window" case studies, including McDonald's, K-Mart, Google, JetBlue, and
more, he argues that by integrating the solutions to small problems into
a much larger plan, the resulting combined solution can stimulate
overall business growth-and keep customers coming back for more.
Availability: Usually ships in 5~10 business days.
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