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BTS and ARMY Culture(English Version)
BTS and ARMY Culture(English Version)
BTS and ARMY Culture(English Version)
Item#: 9791128815621
Regular price: $22.64
Sale price: $19.25

Product Description
Title: BTS and ARMY Culture
Author :Jeeheng Lee
Translator: Oul Han, Solbee Park
Publisher : Communicaton Books
ISBN : 9791128815621(1128815621)
266 page/ 128 * 188 mm



Important! Please read before you order!
>>>This book is written in English.

About This Book


The book starts from the awareness that we need critical discourses on idol fandom.
We need discourses about fandoms because they shape our perception of particular objects, determine evaluations, and influence behavior. Idol fandoms are shrouded in prejudices that envisage troops of female fans who are hell-bent on defending their male star, female fans who are crazily obsessed with a male star, and cult-like hordes of young and immature girls. While the history of idol fandoms is already over 20 years old, and despite the progressed maturity and transformation of fandom culture, the prejudices remain and stem largely from society’s rigid views on women, teenagers, and consumer culture.
Hopefully, this book’s careful observations of the dynamics inside the fandom will underline that it’s time to remove the shallow stigmas that were attached to idol fandoms, and invite insightful criticism and assessment by reasoning.
Lastly, to the fans who accepted me?an Aca-Fan?as a member of the fervent and dynamic world of ARMY, I send my gratitude in the words of cultural studies scholar Henry Jenkins:

And most of what I am writing about here I know from the inside out.



Contents


Translator’s Preface
Author’s Preface


01 Started from the Bottom of K-pop
Idols and Their Fandom as Political Symbols
Out of a Thorny Path


02 Voting Culture
Hashtag Voting
The Dark Side of K-pop Voting Culture


03 ARMY, the Best Promoter
ARMY’s Strength Made the Band
Hashtag Campaigns
Thread Campaigns
You Stream? We Buy!
ARMY Invasion of US Radio
“It’s BTSpop, not K-pop”


04 Fandom of diversity
The Visibility of Middle-aged and Male Fans
The LGBTQ Community
Bond between Minorities
Learning about Blackness
Appealing to Intellectuals


05 Beyond the Language Barrier
Shaking up Western-centric Language Hierarchies
ARMY Hangul Day
Citi Field Concert Review by a Visually Impaired Girl
BTS Singing in Korean
Fan Translators


06 The Social Expansion of Fandom Culture
The Growth Narrative that Moves ARMYs
Charity Culture
ARMY are the Faces of BTS: Fandom Campaigns


07 The Cultural Politics of Fandom
Fandom and Misogyny
Racism in the Fandom
The Ecosphere of K-pop Fandoms and ARMY
Fandom: A New Force in the Music Industry
ARMY as Citizens of the Neo-liberal Era


References
Author
Translators


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