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The Change Monster
The Change Monster
The Change Monster
Item#: 8984051276
Regular price: $28.30
Sale price: $24.06

Product Description
Korean Title: "Change Monster"
Author: Jeanie Daniel Duck
Translator: Boston Consulting
Publisher: Deo-nan
Hardcover | 416 pages | 223*152mm

Important! Please read before you order!
>>>This book is written in Korean only.

About This Book

The Human Forces that Fuel or Foil Corporate Transformation and Change

A brilliant, original, and powerful look at corporate change - mergers, reorganizations, transformations - and why it succeeds or fails.

The Change Monster is the first book on the central issue that blows so many change efforts out of the water: the human interactions and emotional dynamics of the people involved. It is also an unusual book about business, one written from the heart as well as the head.

The Change Monster is a tough-minded but compassionate book about leadership when major changes are demanded: after a merger, when profits are falling or markets being lost. It is also about the discipline and kindness it takes to get the people who report to and depend on you to confront their fears and move on to a new agenda, strategy, or company.

The Change Monster is a reminder, through stories and anecdotes, of the essentials of the heart and mind that provide the basis for leadership. It also offers warnings that probably will be heeded only after they have been ignored. How, when you think you have made it clear to people what the new objectives are and how they need to behave differently, you are suffering serious illusions. And how, when you think they are not watching, they are, scrutinizing and often misinterpreting your every move.

The Change Monster is also a personal journey. It will take you for a roller-coaster ride and make it clear why you have to muster the courage to take people down to reality before you can lead them back up to success, no matter how brilliant the strategy or plan.

Jeanie Duck has a voice and style unlike those of any other business book. She introduces her own life into the book and writes with efficiency, informality, humor.


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