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Changing Minds
Changing Minds
Changing Minds
Item#: 9788964359952
Regular price: $33.96
Sale price: $28.87

Product Description
Korean Title: "Changing Mind"
Author: Howard Gardner
Translator: Han-Young Kim
Publisher: Sahoi Pyungron
ISBN : 9788964359952(896435995X)
366 pages 151 * 216 mm

Important! Please read before you order!
>>>This book is written in Korean only.


About This Book

Changing Minds: The Art and Science of Changing Our Own and Other People's Minds

Gardner, a psychologist and professor at Harvard, examines the factors involved in changing minds on significant issues, in politics, science, business and art. He identifies seven key elements, including reason, research and real world events, that are part of the decision-making process. Certain facets are more heavily weighted in some fields than others: "leaders of large groups often rely on the appreciable resources at their disposal but are buoyed or undercut by real world events," says Gardner (Frames of Mind), who believes this explains why a politician or a CEO will disregard advice in the face of larger issues and popular perceptions. To prove his theories, Gardner analyzes the behavior of several individuals including President Bush, Britain's Margaret Thatcher and Tony Blair, and South Africa's Nelson Mandela. Gardner doesn't limit his examination to politicians because he also believes that artists, writers, musicians and teachers can change people's minds. While the discussions and real-life examples are intriguing and do clarify Gardner's theories, the book doesn't fully deliver on its promise. Although Gardner does offer suggestions on how someone can influence others, he doesn't include a detailed prescriptive strategy for decision makers in the business world. Readers must draw out insights on their own, which, given the complexity of the material, may be difficult.


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