Author: Howard Gardner
Translator: Han-Young Kim
Publisher: Sahoi Pyungron
ISBN : 9791162730492(896435995X)
388 pages 148 * 215 mm
|Important! Please read before you order!
|>>>This book is written in Korean only.
About This Book
Changing Minds: The Art and Science of Changing Our Own and Other People's Minds
Gardner, a psychologist and professor at Harvard, examines the factors involved
in changing minds on significant issues, in politics, science, business and art.
He identifies seven key elements, including reason, research and real world
events, that are part of the decision-making process. Certain facets are more
heavily weighted in some fields than others: "leaders of large groups often rely
on the appreciable resources at their disposal but are buoyed or undercut by
real world events," says Gardner (Frames of Mind), who believes this explains
why a politician or a CEO will disregard advice in the face of larger issues and
popular perceptions. To prove his theories, Gardner analyzes the behavior of
several individuals including President Bush, Britain's Margaret Thatcher and
Tony Blair, and South Africa's Nelson Mandela. Gardner doesn't limit his
examination to politicians because he also believes that artists, writers,
musicians and teachers can change people's minds. While the discussions and
real-life examples are intriguing and do clarify Gardner's theories, the book
doesn't fully deliver on its promise. Although Gardner does offer suggestions on
how someone can influence others, he doesn't include a detailed prescriptive
strategy for decision makers in the business world. Readers must draw out
insights on their own, which, given the complexity of the material, may be
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