Author: George Lakoff
Translator: Na-young Yu
Publisher: Wisebery
318 pages | 140*210*20mm
| Important! Please read before you order! |
| >>>This book is written in Korean. |
About This Book
From the Publisher
"Ever wonder how the radical right has been able to convince average
Americans to repeatedly vote against their own interests? It's the
framing, stupid! Don't Think of an Elephant! is a pithy and powerful
primer on the language of American politics, and a vital reminder that
he who creates the political framework controls the picture that's put
inside. It's also a detailed roadmap out of the mess we are in. Lakoff
shows how progressives can reclaim the political narrative -- and, in
the process, change our country and our world for the better."
--Arianna Huffington, syndicated columnist and author of Fanatics &
Fools: the Game Plan For Winning Back America
"It's not enough that we have reason on our side. We also have to use
words and images powerful enough to persuade others. Lakoff offers
crucial lessons in how to counter right-wing demagoguery. Essential
reading in this neo-Orwellian age of Bush-speak."
--Robert Reich, Maurice Hexter Professor of Social and Economic Policy,
Brandeis University, and author of Reason: Why Liberals Will Win the
Battle for America
"Don't let anyone tell you that the words don't make a difference; they
can evoke the best and the worst in us. Read this book and be part of
transforming our political dialogue to support our highest ideals and
speak to the hearts of Americans."
--Wes Boyd and Joan Blades, MoveOn.org
"Don’t Think of an Elephant! is a work of genius. As George Lakoff
explains how the right has framed the notion of the political center, he
presents both the most original and the most practical analysis of
United States politics in many years."
--George Akerlof, University of California, Berkeley, and Nobel Prize
winner in Economics
"Progressives have a lot to learn about persuading swing voters to our
cause, and there's no better teacher than George Lakoff. This readable
text couldn't be more timely; it should be read widely and put to work
before November!"
--Daniel Ellsberg
About the Author
George Lakoff is Richard and Rhoda Goldman Professor of Cognitive
Science and Linguistics at the University of California, Berkeley, and
is a founding senior fellow at the Rockridge Institute. He is one of the
world's best-known linguists. His expertise is in cognitive linguistics,
the scientific study of the nature of thought and its expression in
language.
Since the mid-1980s he has been applying cognitive linguistics to the
study of politics, especially the framing of public political debate. He
is the author of the influential book, Moral Politics: How Liberals and
Conservatives Think, (2nd edition, 2002). Since 2002, he has consulted
with the leaders of hundreds of advocacy groups on framing issues,
lectured to large audiences across the country, run dozens of workshops
for activists, spoken regularly on radio talk shows and tv shows, spoken
twice at the Democratic Senators' Policy Retreat, consulted with
progressive pollsters and advertising agencies, been interviewed at
length in the public media, served as a consultant in major political
campaigns, and done extensive research for Rockridge.
In addition to his work on political thought and language, he has been
active in his academic discipline. He has lectured at major universities
in dozens of countries around the world. He is currently on the Science
Board of the Santa Fe Institute (1995-01), has served as President of
the International Cognitive Linguistics Association and on the Governing
Board of the Cognitive Science Society, and is co-director with Jerome
Feldman of the Neural Theory of Language Project at the International
Computer Science Institute at Berkeley.
He is the author of Women, Fire, and Dangerous Things: What Categories
Reveal About The Mind (1987) and co-author of Metaphors We Live By
(1980; 2003) [with Mark Johnson], More Than Cool Reason (1989) [with
Mark Turner], Philosophy in the Flesh: The Embodied Mind and Its
Challenge To The Western Tradition (1999) [with Mark Johnson], and Where
Mathematics Comes From: How the Embodied Mind Brings Mathematics Into
Being (2000) [with Rafael Nunez].
Availability: Usually ships in 5~10 business days.
 | |||||||||
 |
| ||||||||
Can't
find what you're looking for?
