Author: Ken Blanchard, Jesse Stoner
Translator: Cheon-je Cho
248 pages | 223*152mm
|Important! Please read before you order!|
|>>>This book is written in Korean.|
About This Book
Unleash the Power of Vision in Your Company and Your Life
Ken Blanchard, coauthor of the business classic The One Minute Manager, has teamed up with Jesse Stoner, a leader in the field of vision and strategy, to show how anyone can create a compelling vision for their organization and for their own life. They show where vision comes from, how it unleashes great power and energy, and how it provides ongoing focus and direction.
They explain how to create the three key elements of a compelling vision: significant purpose, clear values, and a picture of the future. They demonstrate how to engage people in shaping meaningful visions and putting those visions to work in their organizations and their lives. And they describe how to ensure that the vision stays alive through understanding three principles: how it is created, how it is communicated, and how it is lived.
The elements of vision are presented in a beautifully written and engaging story about two people who are struggling to create visions-both for the company where they work and for their own lives. Blanchard and Stoner offer numerous examples of effective visions and explore precisely why these visions work.
The lessons are remarkably easy to understand and apply. According to visionary leadership expert Warren Bennis, Blanchard and Stoner have given "meaning and life to vision. Even Dilbert will get it!" Readers will learn how to crystallize a vision that resonates with their own hopes and dreams and allows them to go full steam ahead!
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