Influence - The Psychology of Persuasion
Product Description
Author: Robert B. Cialdini Publisher: BOOK21
Pub. Date: September 30, 2002
Format: 223 X 152 mm
Paperback: 386 pages
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.
Written in Korean Only
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