anchor and MBC signature announcer, the author has been observing the way people talk for more than 10 years. In the process, he has realized that there is a way of speaking that makes a person attractive to others. Such a person communicates with 'affectionate words' instead of 'smart words'.

Speaking nicely is the best communication skill to get what you want from anyone you meet, in any situation. If you've been avoiding conversations because you have trouble speaking, if you don't want to ruin a relationship by saying everything you need to say, or if you want to be a charming person even though you don't know how to speak, take this warm and welcoming lesson from Jae Eun Lee." .