Author: Alberto-Laszlo Barabasi
Translator: Byeong-nam Kang, Ki-hoon Kim
Publisher: Dong-Asia
423 pages | 223*152mm
| Important! Please read before you order! |
| >>>This book is written in Korean only. |
About This Book
From Publishers Weekly
Information, disease, knowledge and just about everything else is
disseminated through a complex series of networks made up of interconnected
hubs, argues University of Notre Dame physics professor Barabasi. These networks
are replicated in every facet of human life: "There is a path between any two
neurons in our brain, between any two companies in the world, between any two
chemicals in our body. Nothing is excluded from this highly interconnected web
of life." In accessible prose, Barabasi guides readers through the mathematical
foundation of these networks. He shows how they operate on the Power Law, the
notion that "a few large events carry most of the action." The Web, for example,
is "dominated by a few very highly connected nodes, or hubs... such as Yahoo! or
Amazon.com." Barabasi notes that "the fittest node will inevitably grow to
become the biggest hub." The elegance and efficiency of these structures also
makes them easy to infiltrate and sabotage; Barabasi looks at modern society's
vulnerability to terrorism, and at the networks formed by terrorist groups
themselves. The book also gives readers a historical overview on the study of
networks, which goes back to 18th-century Swiss mathematician Leonhard Euler and
includes the well-known "six degrees phenomenon" developed in 1967 by sociology
professor Stanley Milgram. The book may remind readers of Steven Johnson's
Emergence and with its emphasis on the mathematical underpinnings of social
behavior Malcolm Gladwell's The Tipping Point (which Barabasi discusses); those
who haven't yet had their fill of this new subgenre should be interested in
Barabasi's lively and ambitious account.
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