Author: Richard H. Thaler., Cass R. Sunstein
Translator: Jin-hwan An
Publisher: Leaders' Book
Hardcover | 428 pages | 212*145mm
| Important! Please read before you order! |
| >>>This book is written in Korean. |
About This Book
Nudge is about choices -- how we make them and how we can make better
ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new
perspective on preventing the countless mistakes we make? including
ill-advised personal investments, consumption of unhealthy foods,
neglect of our natural resources, and other bad decisions. Citing
decades of cutting-edge behavioral science research, they demonstrate
that sensible "choice architecture"can successfully nudge people towards
the best decisions without restricting their freedom of choice. S
straightforward, informative, and entertaining, this is a must-read for
anyone with interest in our individual and collective well-being.
"Fundamentally changes the way I think about the world. . . .
Academics aren’t supposed to be able to write this well." --Steven
Levitt, co-author of Freakonomics
"[An] utterly brilliant book. . . . Nudge won’t nudge you?it will knock
you off your feet." --Daniel Gilbert, author of Stumbling on Happiness
"Nudge is as important a book as any I’ve read in perhaps twenty years.
It is a book that people interested in any aspect of public policy
should read. It is a book that people interested in politics should
read. It is a book that people interested in ideas about human freedom
should read. It is a book that people interested in promoting human
welfare should read. If you’re not interested in any of these topics,
you can read something else." --Barry Schwartz, The American Prospect
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