Author: Richard H. Thaler., Cass R. Sunstein
Translator: Jin-hwan An
Publisher: Leaders' Book
Hardcover | 428 pages | 212*145mm
|Important! Please read before you order!|
|>>>This book is written in Korean.|
About This Book
Nudge is about choices -- how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make? including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible "choice architecture"can successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.
"Fundamentally changes the way I think about the world. . . . Academics arenít supposed to be able to write this well." --Steven Levitt, co-author of Freakonomics
"[An] utterly brilliant book. . . . Nudge wonít nudge you?it will knock you off your feet." --Daniel Gilbert, author of Stumbling on Happiness
"Nudge is as important a book as any Iíve read in perhaps twenty years. It is a book that people interested in any aspect of public policy should read. It is a book that people interested in politics should read. It is a book that people interested in ideas about human freedom should read. It is a book that people interested in promoting human welfare should read. If youíre not interested in any of these topics, you can read something else." --Barry Schwartz, The American Prospect
Availability: Usually ships in 5~10 business days.