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Selling The Wheel
Selling The WheelSelling The Wheel
Selling The Wheel
Item#: 9791162202852
Regular price: $26.03
Sale price: $22.13

Product Description
Korean Title: "Marketing" Cheonjae-ga Doen "Max"
Author: Jeff Cox, Howard Stevens
Translator: Young-han Kim, Hyung-joon Kim
Publisher: Wisdom House
Hardcover | 333 pages | 223*152mm

Important! Please read before you order!
>>>This book is written in Korean.

About This Book

Jeff Cox has done it again. The coauthor of Zapp! and The Goal--bestselling business books that employ engaging fictional tales to advance a slew of practical suggestions--now teams with marketing specialist Howard Stevens to do for sales what his previous efforts did for motivation and productivity. In Selling the Wheel, he crafts a witty story around solid sales fundamentals that Stevens has gleaned from a quarter-century of research and analysis. Its hero is a fledgling old-time entrepreneur named Max who invents the wheel but can't get anybody to buy one. With marketing assistance from his wife ("In the olden days," Cox explains, "women almost always did the marketing"), and guidance from a cave-dwelling wise man, Max ultimately succeeds with help from four distinctly different types of salespeople, dubbed Closer, Wizard, Builder, and Captain. While this may sound silly when taken out of context, the story is entertaining and, more important, filled with sound tips that could help sales professionals and their managers deal with varying evolutionary phases of any product or service. Among its many nuggets: "Silence has been used for centuries as a closing technique. The game is simple. After asking a closing question, say nothing--because the person who speaks next loses." --Howard Rothman

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