Author: Daniel Gilbert
Translator: Mi-jeong Kim, et al.
Publisher: Gimmyoungsa
374 pages | 223*152mm
| Important! Please read before you order! |
| >>>This book is written in Korean. |
About This Book
Why are lovers quicker to forgive their partners for infidelity than for
leaving dirty dishes in the sink? Why will sighted people pay more to
avoid going blind than blind people will pay to regain their sight? Why
do dining companions insist on ordering different meals instead of
getting what they really want? Why do patients remember long medical
procedures as being less painful than short ones? Why do home sellers
demand prices they wouldn’t dream of paying if they were home buyers?
Why are shoppers happier when they can’t get refunds? Why do pigeons
seem to have such excellent aim; why can’t we remember one song while
listening to another; and why does the line at the grocery store always
slow down the moment we join it?
In this brilliant, witty, and accessible book, renowned Harvard
psychologist Daniel Gilbert describes the foibles of imagination and
illusions of foresight that cause each of us to misconceive our
tomorrows and misestimate our satisfactions. Vividly bringing to life
the latest scientific research in psychology, cognitive neuroscience,
philosophy, and behavioral economics, Gilbert reveals what scientists
have discovered about the uniquely human ability to imagine the future,
and about our capacity to predict how much we will like it when we get
there. With penetrating insight and sparkling prose, Gilbert explains
why we seem to know so little about the hearts and minds of the people
we are about to become.
Availability: Usually ships in 5~10 business days.
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