Author: Malcolm Gladwell
Translator: Gyu-tae Kim
Publisher: gimmyoung
368 pages | 152*223mm | 647g
| Important! Please read before you order! |
| >>>This book is written in Korean. |
About This Book
Gladwell, a New Yorker staff writer, offers an incisive and piquant
theory of social dynamics that is bound to provoke a paradigm shift in
our understanding of mass behavioral change. Defining such dramatic
turnarounds as the abrupt drop in crime on New York's subways, or the
unexpected popularity of a novel, as epidemics, Gladwell searches for
catalysts that precipitate the "tipping point," or critical mass, that
generates those events. What he finds, after analyzing a number of
fascinating psychological studies, is that tipping points are
attributable to minor alterations in the environment, such as the
eradication of graffiti, and the actions of a surprisingly small number
of people, who fit the profiles of personality types that he terms
connectors, mavens, and salesmen. As he applies his strikingly
counterintuitive hypotheses to everything from the "stickiness," or
popularity, of certain children's television shows to the spread of
sexually transmitted diseases, Gladwell reveals that our cherished
belief in the autonomy of the self is based in great part on wishful
thinking. --Donna Seaman
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