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The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
Item#: 9788950964511
Regular price: $26.42
Sale price: $22.46

Product Description
Korean Title: Tipping Point
Author: Malcolm Gladwell
Translator: Ok-hee Im
Publisher: Book21
272 pages | 223*152mm

Important! Please read before you order!
>>>This book is written in Korean.

About This Book

Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change. Defining such dramatic turnarounds as the abrupt drop in crime on New York's subways, or the unexpected popularity of a novel, as epidemics, Gladwell searches for catalysts that precipitate the "tipping point," or critical mass, that generates those events. What he finds, after analyzing a number of fascinating psychological studies, is that tipping points are attributable to minor alterations in the environment, such as the eradication of graffiti, and the actions of a surprisingly small number of people, who fit the profiles of personality types that he terms connectors, mavens, and salesmen. As he applies his strikingly counterintuitive hypotheses to everything from the "stickiness," or popularity, of certain children's television shows to the spread of sexually transmitted diseases, Gladwell reveals that our cherished belief in the autonomy of the self is based in great part on wishful thinking. --Donna Seaman


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