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Yes!: 50 Scientifically Proven Ways to Be Persuasive
Yes!: 50 Scientifically Proven Ways to Be PersuasiveYes!: 50 Scientifically Proven Ways to Be Persuasive
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Item#: 9788950957674
Regular price: $28.30
Sale price: $24.06

Product Description
Korean Title: Seoldeugui Shimrihak 2
Author: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Translator: Mi-na Yoon
Publisher: Book21
288 pages | 223*152mm

Important! Please read before you order!
>>>This book is written in Korean.

About This Book

From Publishers Weekly
Goldstein, Martin and Cialdini meld social psychology, pop culture and field research to demonstrate how the subtle addition, subtraction or substitution of a word, phrase, symbol or gesture can significantly influence consumer behavior. Interspersing references to Britney Spears, the Smurfs and Sex and the City with more academic concepts such as loss aversion and the scarcity principle, the authors illustrate the simple and surprising approaches that can hone a company's marketing strategies. Witty chapters detail the allure of the yellow Post-it, the tip-garnering capabilities of an after-dinner mint, how highlighting a product's weaknesses can increase its appeal, the powerful role of third-party testimonials, how doctors can convince patients to adopt healthier choices by prominently displaying academic credentials in their offices, and how mirroring another person's gestures can elicit a more generous response by strengthening a perceived bond. While written primarily for a marketing audience, this amusing book has equal value and appeal for executives, salespeople -- even parents trying to persuade their kids to do homework.


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