

The Birth of Captivating Storytelling
Korean Title: 매혹적인 스토리텔링의 탄생
Author: Kim Tae- won
Publisher: Parambook
ISBN: 9791192964676
303page /152 * 215 mm
| Important! Please read before you order! |
| >>>This book is written in Korean. |
About This Book
How Are Box Office Successful Stories Created?
Kim Tae-won, Master of Korean Drama Production, and His Theory of Storytelling Creation
*All In*, *Lovers in Prague*, *Jumong*, *Queen Seondeok*, *Dream High*… A concise summary of the 4 Acts, 24 Blocks of 'The Recipe for Desire
,' the Korean-style story theory established by legendary K-drama producer Kim Tae-won ! This bestseller, which comprehensively summarizes and upgrades popular storytelling methods from both the East and West, is reborn as a latest revised edition tailored to Netflix and OTT trends. *The Birth of Captivating Storytelling*, a book that has received much love from readers as a Korean-style storytelling guide by Koreans, for Koreans, and having undergone seven reprints since its first publication in 2019, has released its latest 2023 revised edition. It has undergone a comprehensive revision process, closely tracking the changing landscape of Korean popular culture stories since the initial release. In particular, this revised edition focuses on long-form popular stories, such as TV dramas and web novels, which have risen to the center of the media market amidst the seismic shifts recently created by OTT services like Netflix. This book details creative techniques across a single chapter. Under the theme, “How are commercially successful stories created?”, it analyzes the power of storytelling to capture the public’s attention. What should creators who wish to wield this magical power learn and contemplate, and how should they ultimately structure their stories? The author’s Korean-style story theory, *Recipe of Desire*, is a melting pot that synthesizes the diverse story theories of Hollywood figures like Robert McKee and Blake Snyder, while incorporating our own unique style and circumstances that sparked the global Korean Wave. It contains the solid essence and advice of storytelling theory, hardened like calluses through firsthand experience—combined with years of experience on the front lines, insights gained from analyzing hundreds of films and dramas, and a meticulous system that organizes overseas story theories.
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